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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

June 12, 2006 at 1:25 PM

Who will fill the void at Microsoft?

With blogging star Robert Scoble clearing out of the company, and with Mini-Microsoft on some kind of hiatus, who will move in as Microsoft’s new blogebrity?

Sure, Microsoft has some 3,000 employee blogs, but many of those just don’t have the same zing that brought Scoble and Mini such large audiences.

Will someone step up to fill the void? And would Microsoft want that to happen? I’d love to hear the PR discussions that must be taking place about the issue. And it is a PR issue.

By the way, the breadth of reaction to Scoble’s resignation is surprising. The departure has its own commemorative tile, its own Wall Street Journal writeup and even its own conspiracy theories. When was the last Microsoft departure that generated this much attention? Oh yeah, that’s right.

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