Findory specializes in personalization technology — a little something Linden picked up during his days at Amazon.com — and targets it to readers of news and blogs. Once you get into Findory’s site and start reading articles and blog entries, the system gets an idea of what your interests are and begins turning its spotlight to those areas. Video and podcast searching will work in the same way, according to Linden:
With everything that is out there, it is hard to find the good stuff. There are inspired pieces that have never found an audience. There are university lectures that might teach you. There are parodies that might make you laugh.
Findory surfaces the rare gems that otherwise would be lost in the noise.