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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

July 3, 2006 at 10:53 AM

Is a last-place finish possible for Sony?

GameDaily has an interesting opinion piece by David Cole of DFC Intelligence, an analyst covering the video gaming industry, on the challenges Sony faces with its PlayStation 3. The obvious worst case scenario, Cole writes, is that Sony finishes in last place in the next generation of console wars behind Microsoft and Nintendo. He goes on to describe how that could happen, and the fact that anyone is discussing that possibility is telling in itself for Sony.

That gets to the heart of the biggest concern with the PlayStation 3. Sony has done very little to justify why the system is worth a premium price for consumers that don’t care about raw hardware performance and are not hard-core audio/visual consumers. Unfortunately we believe that represents over 90% of the consumers in the marketplace.

Sony will launch the PS3 in North America on Nov. 17 at a $499 and $599 price tag. See this story for more details.

Elsewhere in video game land, the first professional gaming league has signed a four-man “Halo 2” team to a $1 million contract. The team’s captain is a 21-year-old from Michigan.

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