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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

July 12, 2006 at 12:56 PM

Study: More podcast fans than bloggers

Here’s some news that Seattle-based Melodeo and Pluggd may be interested in: Nielsen//NetRatings said that 6.6 percent of the U.S. adult online population, or 9.2 million Web users, have recently downloaded an audio podcast, and that 4.0 percent, or 5.6 million Web users, have recently downloaded a video podcast.

That doesn’t sound like a whole lot, but researchers said the numbers are stronger than the percentage of the online population that publishes blogs (4.8 percent) and tries online dating (3.9 percent).

Perhaps not surprisingly, people who create podcasts are also Mac fans, and are generally three times more likely than the average Web user to use Apple’s Safari browser. In fact, Macworld.com is the top content site visited by audio podcasters. And for video podcasters? It’s, ahem, StarTrek.com.

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