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July 20, 2006 at 10:19 AM

Text TV totally cool

Just last month, I wrote about how Seattle-based Blue Frog Mobile was incorporating text messaging into TV shows in Detroit, Indianapolis and Phoenix, and Los Angeles. Its product, TXTV, allowed viewers to send text messages that appear on the bottom of a television screen tuned to participating stations.

The Wall Street Journal has a story today on how the trend of interacting with TV via text messaging is really starting to take off. The story’s anecdote was based on a local woman.

The story said: “Darlene Karst, a retired Boeing Co. employee in Arlington, Wash., won $10,000 in March watching NBC’s game show “Deal or No Deal” by text messaging a contest answer. Since then she’s text messaged CBS’s reality show “Big Brother” in support of one of the houseguests.”

The point of the story was that text messaging provides a connection between the viewer and what is happening on TV. “It’s that kind of connection that has sent the number of TV shows that allow audiences to participate through text messaging skyrocketing as programmers seek out new revenue sources and try to encourage people to watch shows when they are aired, rather than on tape or video on demand,” the story said.

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