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Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

July 24, 2006 at 12:42 PM

Amazon.com’s new digital video service

Amazon.com is likely to launch a digital video-download service next month, Advertising Age reports. The service, called Amazon Digital Video (or Amazon DV), will include a subscription service and the option to download a la carte movies and television shows, according to the article.

There has been talk for years about Amazon starting a music service that would perhaps compete with Apple’s iTunes or RealNetworks’ Rhapsody. But Amazon thought it would be too difficult to break into the market with Apple’s dominant lead, the article said.

Sounds like users will have to install Amazon’s software on their computers to be able to purchase videos or subscribe to them. Introducing yet another video software program is a little risky, and Google Video is a prime example of a launch gone wrong. One thing can be said in Amazon’s favor: The company has sure had enough time to work on this.

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