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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

July 25, 2006 at 11:51 AM

Yaris: So your rebel clan can plunder in style

Microsoft’s new subsidiary Massive has begun placing interactive advertising in video games, and Toyota is its first customer. The 2007 Yaris sedan will be advertised in “Anarchy Online,” a massively multiplayer online game about warring factions fighting for control of a distant desert planet.

I’d love to see how the Yaris sedan fits into that scenario.

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