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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

July 27, 2006 at 10:09 AM

Amazon.com starts producing films

Amazon.com has harbored not-so-secret Hollywood ambitions for a while, and now the company is jumping into the business by producing its first feature film, Variety reports.

The online retailer has optioned the screen rights to the novel “The Stolen Child” and will find a filmmaker and a studio for the film. It doesn’t want to finance the movie, Variety said, but will promote it on its Web site.

Amazon pulls out the stops for the book on its Web site, gushing that it is “a perfect blend of literary fantasy and realism that kept us captivated until the very end.” The site includes comments from other Amazon reviewers, an autobiographical note from the author, a schedule of bookstore readings (Elliot Bay on Aug. 21) and “the story behind the story.”

The story, by the way, is reportedly about a child that gets kidnapped by forest changelings who replace him with a look-alike.

Hopefully Amazon will learn a few lessons from another Seattle company, Starbucks, which saw some disappointing box-office returns on its first movie project, “Akeelah and the Bee.”

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