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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

July 28, 2006 at 3:15 PM

Xbox in Japan, an update

Microsoft surely must have some tricks up its sleeve for improving Xbox 360 sales in Japan. Time to roll those tricks out.

In a one-week period in Japan (from July 17 to 23), Microsoft sold 1,472 Xbox 360 units, according to statistics compiled by Media Create Co. and listed on Punch Jump.

It’s not that consumers there aren’t buying game hardware. For that same week, buyers snapped up 262, 453 Nintendo DS Lites, 35,938 Sony PSPs and 22,288 PlayStation 2s.

The company did a little better earlier, selling nearly 1,900 Xbox 360 units in Japan the last week of June, according to this story.

Japan’s population, by the way, is 127,463,610.

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