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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

July 31, 2006 at 1:07 PM

E3 scaled down to just “E”

The Electronic Entertainment Expo, an annual video-game convention in Los Angeles, is being toned down from the over-the-top tradeshow of years past. See this story for more details. The new name of the show is tentatively the “E3 Media Festival.”

Reactions to the announcement today:

“Unless you’re working in the industry or the newsmedia, you can probably kiss four-hour lines, shuffling masses and the orgy of sound, fury and schwag farewell.” – LA Voice

“Instead of one giant update, showing the community what’s in store for the next year, there’s going to be periodic updates held worldwide. Is this better? We’ll see.” – Gizmodo

“The new E3 is going to get exactly one chance to prove it’s worth going to. If E307 doesn’t impress I doubt many mainstream journalists will return.” – Kotaku

“When the richest girl can’t be the most beautiful, at some point she’s going to take her things (and her money) and go elsewhere. Until we can get some facts beyond hazy explainations in press releases, the reason the spectacle part of E3 has been killed seems to be a matter of financial sour grapes.” – 1Up.com

“We are very supportive of ESA’s decision in providing a new vision for E3. Over the past 12 years, the industry has grown and matured and it’s great to see the show evolving to meet the needs of the industry.” — Microsoft spokesman

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