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Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

September 11, 2006 at 10:46 AM

Amazon Unboxed?

The geeks have spoken, and it looks like not even a free “Star Trek” episode can entice them to say nice things about Amazon.com’s new movie-download service, Amazon Unbox.

The online retail juggernaut unveiled Unbox last week (with an offer for one free TV episode), but observers complain that the viewing restrictions impede it from becoming a viable alternative to efficient video-rental services such as Netflix and Blockbuster.

Stock market blog SeekingAlpha.com posted a review from Caris & Company analyst Tim Boyd, saying the service is ahead of its time.

The Cnet.com Alpha blog said it would not recommend the service for these reasons.

The blog Uninnovate.com said this about the service.

Apple is widely expected to unveil a competing service — and new video iPod — on Tuesday. Maybe it’ll learn something from Amazon’s public un-boxing.

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