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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

September 11, 2006 at 1:54 PM

CTIA: The day before

LOS ANGELES — I flew in this morning for the annual wireless show focused on information technology and entertainment. The event, called CTIA IT & Entertainment 2006, kicks off Tuesday and is expecting more than 15,000 attendees and 300 exhibitors.

As usual, you can’t travel anywhere without running into people from Seattle. At the LA airport I bumped into Jim Voelker, CEO of Bellevue-based InfoSpace. My first appointment this morning, coincidentally, was at InfoSpace’s LA offices, where a couple hundred employees are focused on mobile content.

InfoSpace, which helps carriers deliver content, promises to make a big splash at the show by constructing a 50-foot skateboarding ramp at the company’s booth. In addition to InfoSpace, a number of local companies are likely to make announcements, including SNAPin, thePlatform, UIevolution, Action Engine, Medio Systems and Microsoft.

Beyond individual company announcements, there are a number of themes that I expect stick out.

First is mobile advertising. Although it wasn’t much of a topic at previous conventions — and even a bit of taboo subject — it seems to be everywhere now. I also think the success/failure of MVNOs — the virtual carriers like Helio and Amp’d — will be a hot topic (and subject of the keynote on Wednesday). Finally, I think non-sexy business applications will get heard among the noise, as enterprise use of mobile techynology has started to extend beyond executives and to the workforce.

Check back here and in the paper for more information from the show.

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