Follow us:

Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

September 13, 2006 at 9:58 AM

CTIA: “Simpsons” goes mobile

LOS ANGELES — Peter Chernin, News Corp.‘s president and chief operating officer, said today during this morning’s keynote that Fox’s “The Simpsons” will launch a mobile application later this year.

Chernin, who was very convincing in his excitement about the potential size of the mobile content market, said tailor-made Simpsons content will be huge.

“It’s funny; it’s universally recognized,” he said. “We’ll offer content designed exclusively to the mobile customer, not just retreads. We’ll make it easy to discover, and provide ample choice, but not too many choices, and we will market the hell out of it, trust me. We will make consumers want it, not need it, but want it.”

At the start of the show on Tuesday, News Corp. announced that it was buying a controlling stake in Jamster, a ringtone company owned by VeriSign. News Corp. purchased the 51 percent stake in the company, also called Jamba, for $188 million.

The Simpsons content will be distributed through that new mobile service, Chernin said.

What Chernin didn’t mention, or even hint at during his speech, was any potential relationship with Clearwire. Many analysts are expecting News Corp.’s DirecTV to partner with Clearwire to build a nationwide WiMax network.

Comments | More in Wireless & telecom

COMMENTS

No personal attacks or insults, no hate speech, no profanity. Please keep the conversation civil and help us moderate this thread by reporting any abuse. See our Commenting FAQ.



The opinions expressed in reader comments are those of the author only, and do not reflect the opinions of The Seattle Times.


The Seattle Times

The door is closed, but it's not locked.

Take a minute to subscribe and continue to enjoy The Seattle Times for as little as 99 cents a week.

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Subscriber login ►
The Seattle Times

To keep reading, you need a subscription upgrade.

We hope you have enjoyed your complimentary access. For unlimited seattletimes.com access, please upgrade your digital subscription.

Call customer service at 1.800.542.0820 for assistance with your upgrade or questions about your subscriber status.

The Seattle Times

To keep reading, you need a subscription.

We hope you have enjoyed your complimentary access. Subscribe now for unlimited access!

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Activate Subscriber Account ►