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Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

September 14, 2006 at 2:27 PM

CTIA: Final minute wrap-up

As I write this, there are about 32 minutes left to go in this year’s CTIA Wireless IT & Entertainment show.

There’s so much going on, it’s hard to keep up with it all. From interesting statements made during the keynote, to things overheard in the bathroom. Here are a few of the things that didn’t make it yet into my blog or in my stories.

First, I’m not kidding about the overhearing thing — except for that it happened in a Starbucks and not the bathroom.

It occurred Wednesday morning, the day after RealNetworks announced it would buy WiderThan for $350 million to get a step ahead in mobile, a story I wrote. A woman talking to a man said: “I think we should set up a meeting with RealNetworks. It looks like they are going to be a big player in mobile. It’s probably someone we should know.”

It’s not because I was there, but I don’t think that would have ever happened if Real hadn’t purchased WiderThan, which provides full-track music downloads and ringback tone technology to a number of carriers around the world.

As for something that was said during a keynote, two things:

Helio’s Sky Dayton said 25 percent of his company’s revenues are coming from data. Helio is a mobile virtual network that has positioned itself around MySpace. Dayton, who is young as was casually dressed in all black and sneakers (and started EarthLink at age 23 in 1994), also took the opportunity to pick on Dan Schulman, CEO of Virgin Mobile, his competitor and elder.

Schulman was also casually dressed wearing khakis and a blue polo, so Dayton said: “Dan tried to under-dress me, but he didn’t do it, though, because he’s wearning penny loafers and old-guy socks”

Those socks of course were black dress socks, and, no, the loafers didn’t have pennies in them — or at least not from what I could see from where I was sitting.

And, then there also are all the press releases from Seattle-area companies that came out that I didn’t have time to mention. There were a lot, and even if I list the ones I didn’t get into here or in the paper, I will probably still forget one or two. But here’s a brief look:

— UIEvolution, based in Bellevue and owned by Square Enix (and which makes the user interface for Mobile ESPN and others), said it is partnering with It will be building an application so that the site can be easily accessed and updated by users from any phone. Today, it’s limited to high-end phones with browsers and the Helio phone.

— Seattle-based Melodeo said its podcasting software will be available on the Cingular Wireless network. The software, which can be found at, integrates aspects of social networking, listening to music and news.

— Seattle-based M:Metrics has deployed it’s measurement meter in the U.S. with Modeo, a company rolling out broadcast TV to mobile phones using a technology called DVB-H. The meter will measure how much radio and TV content is consumed by the device’s user. With the deployment, M:Metrics is claiming to be the first to measure both mobile TV and radio content simutaneously.

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