NEW YORK — If you have missed them, I’ve written two fairly comprehensive stories out of the press conference that T-Mobile USA and its parent, Deutsche Telekom, held on Friday here.
Now, there’s something else that just didn’t seem to fit anywhere in the coverage that may still be of some interest to you. Already, I see rumors flying about Dotson’s comments — sometimes characterized as “at some length” — about Apple.
So here’s the complete story.
In Dotson’s prepared comments for the press conference, he mentioned Apple. He was talking about how e-mail may be a killer application for the mobile phone because only 5 percent of current consumer e-mail is accessed through a mobile phone.
“And as can be seen with Apple’s new Leopard operating system — the richness of the e-mail communications is just beginning to discover elements beyond the printed word … — moving to dynamic and personally tailored image-rich communications.”
Then, he dropped the interesting statistic that 30 percent of the Web browsing traffic on T-Mobile Sidekick devices was to MySpace.com.
That was it.
Or at least until a reporter asked whether T-Mobile was working closely with Apple, and could perhaps be working any products with them. I emphasize that the reporter did not even ask specifically about speculation of an “iPhone” that Apple may be developing.
Dotson’s response: “I won’t speak specifically to one area.” But he said he highlighted Apple because it is a sign of where the marketplace is going, especially with 3G.
“No one is on the forefront of understanding consumers more on the desktop services [than Apple], ” he said, adding that if you look at Apple’s forthcoming operating system, you can see how it is changing the e-mail experience to match consumer behavior today. The Leopard system integrates video and voice into usually text-only e-mail.
He finished his comments with: “It is a good precursor for how this marketplace will evolve and how you can start to make money on products and services in the mobile environment. That’s why I highlighted Apple. We’ll always continue to look at good strong brands we can leverage in social networking, and look for opportunities for a deployment on services on top of desktop applications, but I’m declining to say anything about a specific brand.”
I wonder how Microsoft — T-Mobile’s neighbor — feels about that statement more than I wonder about whether the iPhone will launch with T-Mobile. Microsoft, too, is launching a new operating system, which is supposed to have a lot of new multimedia functions.