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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

October 31, 2006 at 2:28 PM

Wi-Fi is like a shot of espresso

Wi-Fi is addictive, according to a new survey conducted online by Kelton Research among adults who have broadband Internet access at home.

The survey found out a number of, er, interesting things, such as:

— Almost nine out of 10 Americans surveyed said they would rather go without Starbucks for a year than give up their Wi-Fi connection (89 percent vs. 11 percent).

— 83 percent percent agree that using someone else’s Wi-Fi without that person’s knowledge is stealing.

— Eight out of 10 said it would be worse to lose their Wi-Fi for a week than for their team to lose the big game this weekend. (81 percent vs. 19 percent).

The next logical question is: What if you get your Wi-Fi at Starbucks? Could you give up Starbucks for a year then?

Just to be clear, the survey was commissioned by the Wi-Fi Alliance, a global, non-profit industry association devoted to promoting wireless.

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