403 Forbidden


nginx
403 Forbidden

403 Forbidden


nginx
Follow us:
403 Forbidden

403 Forbidden


nginx

Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

December 14, 2006 at 9:54 AM

Baidu, Microsoft in alliance over Web ads in China

Baidu.com, the Google of China, will sell advertising for Microsoft Web sites, according to a Securities and Exchange Filing today. The deal could be a big win for Microsoft’s nascent business selling search-related online advertising.

Reuters first reported the filing, which says the companies are announcing a strategic alliance, beginning this month, around paid search advertising — the source of most of Google’s revenues.

“As a result of this strategic alliance, Microsoft will display Baidu’s paid search listings on the search results pages of certain Microsoft websites, including MSN, Live, and other partner websites in China,” according to the filing.

“Microsoft is committed to bringing innovative online services and software, including search services, to Chinese Internet users,” Erik Johnson, general

manager of the Microsoft Online Services Group in China, said in a statement. “China is one of our most important markets and the strategic alliance with Baidu will help us provide new opportunities for advertisers which will further enhance our search business in China.”

“Baidu’s partnership with Microsoft recognizes the huge potential and rate of growth of the Chinese online search market,” David Zhu, COO of Baidu, said in a statement.

The SEC filing included no financial details of the deal.

Comments | More in Microsoft

COMMENTS

No personal attacks or insults, no hate speech, no profanity. Please keep the conversation civil and help us moderate this thread by reporting any abuse. See our Commenting FAQ.



The opinions expressed in reader comments are those of the author only, and do not reflect the opinions of The Seattle Times.


403 Forbidden

403 Forbidden


nginx
403 Forbidden

403 Forbidden


nginx