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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

January 8, 2007 at 12:18 PM

Amp’d Mobile update

Amp’d Mobile, which provides an entertainment-oriented mobile phone service on the Verizon Wireless network, said today that it ended 2006 with more than 100,000 subscribers.

Amp’d said 70,000 of those customers were added in the fourth quarter. It also said it is achieving its goal of attracting customers who spend a lot on data every month instead of voice.

It reported that the average revenue per user (ARPU) when it came to content and data exceeded $30 a month. The industry standard is about $6.80 a month. Total ARPU, including voice, for Amp’d is more than $100 a month, it said.

“We set out to build a mobile entertainment company and our incredible momentum and strong sales demonstrate that Amp’d Mobile’s focus on great content, great devices and great plans is a powerful formula for success,” said Peter Adderton, chief executive officer of Amp’d Mobile.

Adderton attributed the spike in sales during the fourth quarter to a strong distribution network and the holidays. Amp’d Mobile is sold in Best Buy, Circuit City and other retailers and dealers.

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