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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

January 24, 2007 at 8:51 AM

LeBron, aspiring to be world’s richest man, partners with MSFT

LeBron James, the 22-year-old NBA star, will help Microsoft promote Windows Vista, according to an Associated Press story.

He’ll appear in commercials beginning Jan. 30, to coincide with the consumer launch of Vista.

There’s a great nugget at the end of the story. James, in an earlier interview with The AP, said one of his primary goals was to “be the richest man in the world.” So now he’s hooking up with the company that is the source of Bill Gates’ wealth. Gates, of course, is currently the world’s richest man.

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