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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

February 13, 2007 at 10:39 AM

InfoSpace Part II at 3GSM

I wrote a story today about how InfoSpace was partnering with a Norwegian company Fast to develop mobile search.

The Bellevue company released another bit of news today, saying that it will also partner with InfoGin, which adapts Web content for viewing on a mobile phone screen.

“A huge amount of mobile content is lost to consumers if Web pages aren’t optimized for the mobile phone,” said Steve Elfman, InfoSpace’s executive vice president of mobile. “By combining our mobile search expertise and InfoGin’s best-of-breed Web-to-mobile content adaptation solution, we will make finding content much easier for mobile phone users.”

The two announcements show how serious InfoSpace is when it comes to taking on potential competitors such as Google and Yahoo! on the mobile phone. It will also have to go up against smaller startups, including Medio Systems of Seattle (see this story on how Medio raised $30 million in venture capital) and JumpTap of Cambridge, Mass.

Many of the carriers have announced partnerships with some of these search providers, but all of the deals are limited in scope, typically aren’t exclusive, and are for an unspecified number of years, leaving an uncertain competitive landscape.

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