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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

February 22, 2007 at 11:42 AM

Clearwire’s new ad agency

Kirkland-based Clearwire hired Los Angeles-based Omnicom Group’s DDB as its new advertising agency, according to industry trade publication RCR Wireless.

The article said Clearwire, which provides wireless broadband Internet access, hired the agency after a review of its advertising business, and that Clearwire’s advertising spending could be expected to grow to more than $25 million.

Other agencies that Clearwire was reportedly considering were the Los Angeles offices of M&C Saatchi and independent shop Richards Group in Dallas.

Previously, Clearwire used St. John & Partners, of Jacksonville, Fla., the first market where its service was launched.

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