Avenue A | Razorfish, the Seattle-based online marketing agency, was featured in the New York Times’s Real Estate section today for having an innovative office building in Manhattan.
“Some potential tenants might have seen the C-shaped layout and imposing central staircase in a block of space at 1440 Broadway in Midtown Manhattan as design drawbacks. But Avenue A | Razorfish, an interactive marketing and technology services company, took the space and used those elements to create a modern, communal feeling.”
Avenue A, a division of aQuantive, merged with Razorfish, a Web development business, in 2004. The story said they consolidated operations at 1440 Broadway from three separate locations in Lower Manhattan.
“With a client list that includes Victoria’s Secret and the Ford Motor Company, it turned the 80,000-square-foot, three-story space into what seems like a group of neighborhoods with a town square at the center.”
With the open floor plan, everyone’s productivity skyrocketed, one exec said.
You may have had a chance to see this office before. The company encourages communication through other methods as well, most notably on the site Flickr, where photos are uploaded under the tag “AARF.”
Check out this one.