Follow us:

Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

April 17, 2007 at 9:40 AM

Microsoft gains share in slowing search market

According to numbers out from Internet analysis firm comScore, Microsoft gained some U.S. search market share in March. The company has been struggling to keep the percentage of searches performed with its Live Search service flat, let alone gain ground on Google, the runaway leader.

Microsoft’s share increased to 10.9 percent, “its largest month-over-month market share gain in the past two years,” according to analysis by Mark Mahaney of Citigroup. But that figure is still below the 11.1 percent share Microsoft held at the end of 2006.

Google extended its lead with 48.3 percent, a record. Yahoo! actually shed some market share, finishing the month with 27.3 percent of the U.S. market.

Meanwhile, the rapid pace of growth in the U.S. search market broadly appears to be slowing. Searches grew 14.5 percent in March. In 2006, the growth rate was 26 percent.

Mahaney chalks it up to the law of large numbers.

“The data shows expected deceleration, with the large numbers law appearing to

overshadow increased search frequency by Internet users and the greater availability of search applications,” he wrote in a note to investors.

Comments | More in Microsoft

COMMENTS

No personal attacks or insults, no hate speech, no profanity. Please keep the conversation civil and help us moderate this thread by reporting any abuse. See our Commenting FAQ.



The opinions expressed in reader comments are those of the author only, and do not reflect the opinions of The Seattle Times.


The Seattle Times

The door is closed, but it's not locked.

Take a minute to subscribe and continue to enjoy The Seattle Times for as little as 99 cents a week.

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Subscriber login ►
The Seattle Times

To keep reading, you need a subscription upgrade.

We hope you have enjoyed your complimentary access. For unlimited seattletimes.com access, please upgrade your digital subscription.

Call customer service at 1.800.542.0820 for assistance with your upgrade or questions about your subscriber status.

The Seattle Times

To keep reading, you need a subscription.

We hope you have enjoyed your complimentary access. Subscribe now for unlimited access!

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Activate Subscriber Account ►