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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

May 1, 2007 at 10:58 AM

Valleywag is done with Scoble

Valleywag declares the era of Robert Scoble to be over.

He used to be an evangelist for Microsoft. He used to be a top blogger. And he used to be relevant. Now he’s just a dude who interviews Silicon Valley businesspeople for the PodTech video network. Sadly, he still feels entitled to attention, so he throws a fit when he feels ignored. The result: Robert Scoble is a pretty awful brand.

Valleywag’s premise is that former Microsoft employee Scoble tried, and failed, to build a cult of self. I’m not sure that’s the case. Scoble’s posts appeared to give an uncensored, behind-the-scenes look at Microsoft. He did wonders for the company’s image. He still is an interesting and prolific blogger, but when he left Microsoft his blog lost that lift-the-curtain tone.

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