T-Mobile USA released findings from a survey today on cellphone usage on Mother’s Day.
In addition, it said it will provide a “Stick Together Day” promotion that gives T-Mobile customers unlimited picture, video, IM and text messages on May 13 (as in, Sunday, hint-hint).
The promotion highlights the findings of the survey, and T-Mobile’s previous experience showing messaging increases on the big day.
The survey found that 49 percent of people said they would not be spending Mother’s Day with their mom. Of those surveyed, 66 percent said the best way to say “I love you” to their mother was a phone call. In second and third place were buying a card and flowers.
Last year on Mother’s Day, T-Mobile had a 28 percent increase in the number of picture messages sent compared with all other days that month.
But, fathers, don’t get your hopes up, at least when it comes to photos.
Last year, while picture messaging was all the rage on Mother’s Day, T-Mobile said, text messaging saw bigger increases on Father’s Day.