Amazon.com has bought London-based digital camera site dpreview.com for an undisclosed amount. In a statement announcing the deal, dpreview founder Phil Askey said he didn’t have enough time to produce content and come up with new site features. Now with Amazon’s help, he said, he’ll be able to devote more time to site features.
The Motley Fool says Amazon made the right call:
It expands Amazon’s reach to a niche audience that it covets. It also keeps the site away from the competition. As of this morning, some of the ads on DPReview were sending visitors to Amazon rivals like CNET’s comparison shopping site and resellers of Kingston memory cards. That will change.