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June 25, 2007 at 10:26 AM

SMS to find Russian vodka

Here’s an interesting way to use text messaging.

Russians will soon be able to send text messages to ensure the vodka they are drinking is legitimate, according to textually.org, a site about SMS and MMS.

Apparently, the sale of counterfeit vodka in Russia is a huge problem. Not only do the major brands not like it, but the knock-off drinks are filled with cologne water, antifreeze or pure alcohol and contribute to 40,000 deaths each year, the site reported.

To check the authenticity of the vodka, users can send a text message of the serial number of the bottle to a designated short code. They’ll get a response on whether the product is certified or not. The project is an initiative by a state-run organization, responsible for 60 percent of strong alcohol in the country.

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