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Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

July 5, 2007 at 12:09 PM

Mobile advertising: Big bucks in 2011

JupiterResearch analyst Neil Strother put out a report recently that forecasted the market size for mobile advertising.

The conclusion is that the opportunity holds great promise.

By 2011, the market could be as large as $2.9 billion.

The caveat is that there is a lot of fragmentation and significant hurdles that could easily dampen results.

The key questions the report attempts to answer are: What ecosystem are mobile advertising networks operating in?; What hurdles do these networks face? What conditions are necessary for mobile advertising to achieve rapid growth?

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