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Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

July 11, 2007 at 11:39 AM

E3: Sony shipping 10 million PS2s this year

CULVER CITY, Calif. — Jack Tretton, Sony Computer Entertainment’s president and CEO, started his presentation as a digital avatar inside the PlayStation Home environment. The 3-D customizable online space, similar to Second Life, is a big push for Sony and Tretton said it has been greatly improved since it was announced in March.

“Everyone here is extremely proud of PlayStation Home,” he said. “This is the kind of innovation that Sony is known for.”

He said the presentation will feature “games, games and more games” — 50 games across the company’s major platforms: PlayStation 3, PlayStation 2, the portable PSP and the PlayStation Network. That’s in stark contrast to Nintendo’s event earlier this morning, which focused on new controllers and expanding the video-gaming audience (see posts below).

Tretton reviewed the company’s recent PlayStation 3 price cut. He then moved on to the platform that made Sony the undisputed leader in the last generation of video game consoles: PS2. It has an 118 million-unit install base, seven years into its life cycle, and Sony plans to ship 10 million units this year.

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