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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

July 16, 2007 at 11:40 AM

Two ways of exterminating the mobile browser

Blue Flavor, a Seattle design, development and consulting company with a focus on new media, launched a new iPhone application today.

Called Leaflets, it runs on the Safari browser on your iPhone and allows a user to add icons for a whole bunch of favorite Web sites, such as Flickr, search and The New York Times.

Blue Flavor described the genesis of the application, this way: “The seeds for Leaflets were planted when we learned that the mobile web would be the primary way to deliver applications to iPhone. We knew what kind of apps we wanted on our own iPhones, so we built those. Then we found a few that other folks had built. Then we put them all together at getleaflets.com.”

There’s also a Leaflets icon for Seattle-based Newsvine. It was through Newsvine that TechCrunch’s Michael Arrington heard about the new Leaflets application and wrote about it on his blog today.

Arrington points out that the neat thing about the service is that it does more than just link to Web sites. The icons use open APIs to minimize page load times and get right to the content.

I thought the service looked like the application Seattle-based ZenZui is building. The prime difference, I would guess, is that ZenZui is building a whole ecosystem — from an application to an advertising network — not just a Web page.

I’m not sure how Blue Flavor will make money on Leaflets. But the one it has going for it is that the service is available today, whereas ZenZui is still plowing through the early stages of launching a mobile application.

Leaflets has a great demo you can view on Apple’s Safari browser.

Here’s a video of ZenZui’s product:

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