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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

July 24, 2007 at 1:23 PM

Weather and sports No. 1 on phones

A report released today found that mobile phone users in the U.S. use their phones to access weather information the most; in Europe, subscribers prefer sports information, according to Seattle-based M:Metrics.

M:Metrics said it found some similarities in behavior between Europe and the U.S. Below are the top 10 news and information sites accessed by 23 million people in the U.S. and 19 million Europeans in the three months ended May 31.

U.S.

1. Weather

2. News

3. Sports

4. Entertainment news

5. Maps and directions

6. Movie and entertainment info

7. Finance news

8. Business directories

9. Financial account access

10. Travel

Europe

1. Sports

2. News

3. Entertainment news

4. Weather

5. Maps and directions

6. Movie and entertainment info

7. Financial account access

8. Finance news

9. Business directories

10. Travel

The company said this information has become important because advertisers are wanting to know more and more what people are visiting on their mobile phones.

“Increasingly, consumers are looking to the mobile Web to find a wide variety of information, and marketers are keen to learn about this new audience,” said Paul Goode, M:Metrics’ senior vice president and senior analyst.

When broken down by gender instead of geography, the survey found men in the U.S. were most interested in sports news, while women were most interested in weather. In Europe, men were most interested in sports, while women were most interested in general news.

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