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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

August 6, 2007 at 10:40 AM

Nokia and Microsoft partner

Nokia plans to use Microsoft’s PlayReady mobile entertainment technology on the Nokia S60 and Series 40 mobile phones, the Redmond software company said today.

The announcement builds on the two companies’ existing collaboration around mobile entertainment. It is also one of many recent moves Nokia has made in the Seattle area. It bought Redmond-based Twango two weeks ago, pledging to open a Nokia office here. It also bought Seattle-based Loudeye a year ago.

More than two years ago, Microsoft and Nokia announced a partnership to work together on Nokia’s music strategy. Nokia said it would enable its handsets to play music in Microsoft’s format and work with Microsoft’s digital-rights management system. Its music service would also use Microsoft’s digital media player to handle music played on PCs.

This time around, Nokia is embracing PlayReady’s technology, which makes it easy for content owners and service providers to deliver any type of digital content in a flexible manner. As part of the agreement, Nokia and Microsoft will also collaborate on simplifying accessing and moving digital content using mobile devices for the consumer.

As an example, a consumer could purchase content directly from their Nokia device and then transfer the content to other devices, such as PCs or mobile devices.

“People are increasingly using their mobile devices for enjoying digital content, such as music, games, videos and photos,” said Nokia’s Senior Vice President of Multimedia Experiences Ilkka Raiskinen. “By adding support for Microsoft PlayReady technology, we are enabling service providers to offer a wide range of content and create truly compelling experiences across mobile devices, personal computers and online services.”

Nokia plans to support PlayReady across a range of S60 and Series 40 devices starting in 2008.

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