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Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

August 17, 2007 at 2:06 PM

Hard to run a company when you’re such a celebrity?

Not so hard, says James Sun, CEO of Zoodango and emerging television personality. Sun may have finished his stint on “The Apprentice” as runner-up, but he’s launching several ventures that promise to keep him on air.

Brian Casey

James Sun

He has a Hollywood agent out to make the most of his personality, tech skills and business acumen. Decked out in black Prada shades, intern by his side, Sun turned out for a lunch today with Chinese stars visiting Seattle to promote the 2008 Beijing Olympics.

Not everybody can make the transition from reality TV to stardom, he says, “but my agent thinks I can.”

The first show he’s working on is a techno house program, introducing new kinds of technology and explaining how to set them up at home. Think fun with wireless gadgets and tabletop computers.

The second show is a look at celebrities launching their own businesses. Think Paris Hilton opening a pampered pet store.

Sun says he is also planning to go on a national speaking tour with “Apprentice” winner Stefani Schaeffer. The theme is very anti-Trump: teamwork.

“Stefani and I never backstabbed each other even once,” he said.

Even though backstabbing sells on the show, Sun says real business is collaborative.

But with so much going on, how does he even find time to run a company?

“My job is chief evangelist officer,” Sun said. Zoodango is getting more users in Los Angeles because he’s there so often talking about it.

Besides, his investors have asked him to do a daily video blog about working as a tech CEO. His last blog, a rant about hospital security officers tasering a man holding a baby, was broadcast on television 48 hours after he posted it on YouTube.

“That’s the power of the Internet,” he said.

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