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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

August 29, 2007 at 10:06 AM

New sports site launches today

Seattle-based Ultra Unlimited said today that it launched SportsUltra.com, a site that provides custom sports news and video coverage based on the teams, players, blogs and sportswriters that users want to track.

The company said it eliminates the need to bookmark multiple sites to get the news people are looking for.

“Fans are ravenous for up-to-date news about their favorite teams and players, and RSS feeds and national sports sites only deliver a portion of that content for them. With SportsUltra.com, we have created a Web site that will give specific, local, and relevant sports content to these fans, just the way they want it,” said Scott Decker, SportsUltra.com’s founder.

Several other sports-related Web sites have been founded in Seattle.

Perhaps one of the most high profile was Rivals Network, founded by Jim Heckman. In 2001, the decision was made to sell the company, and it eventually shut down. Heckman was also the CEO at Seattle-based Scout Media, which was acquired by News Corp. in 2005.

Heckman was also behind Seattle-based TheInsiders.com, which charges users a monthly fee for specialized content about National Football League, college and high-school teams. In 2002, Yahoo said it would carry the subscription service on Yahoo’s sports site.

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