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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

September 24, 2007 at 2:48 PM

3guppies starts moblogging

Seattle-based 3Guppies said today that it has made a mobile blogging widget for users to add to their social networking sites, such as MySpace.

The new widget is free at the 3Guppies Web site.

It allows people to update their blog from their cellphone and allows friends to subscribe to text message alerts, which provide updates to be sent to their phone anytime a blog is updated.

“A large portion of today’s society communicate and tell their life stories through their media on social networks,” said CEO John Dearbon. “With the 3Guppies moblog, we are bridging the two most popular forms of communications — the cellphone and social networks — to upload and download user-generated content.”

I talked to Dearborn recently for a story I wrote on Facebook and other social networking applications. He didn’t make the story because I ended up talking to so many companies in the area taking a stab at it.

In the interview he said a lot of companies get into making widgets not knowing that it takes a lot of work to get noticed by users:

“We want someone to come in and copy our html code and paste it into their ‘About’ section to say here’s what I’m about as a person, I’ve endorsed this. I think it’s cool.

“If you don’t do it in a way they enjoy, and that fits into that community and is distinct, your efforts will be in vain. You really have to study and know that community, and what they react negatively to and what they love.”

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