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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

September 26, 2007 at 2:33 PM

‘Halo 3’ rings up $170 million in first 24 hours

Microsoft is claiming the title of greatest entertainment company EVER!

OK, not really, but they are saying that the estimated $170 million in U.S. “Halo 3” sales recorded since Tuesday at 12:01 a.m. represents “the biggest entertainment launch in history.”

Not clear yet how, or whether, the company will record the added costs it faces to replace scratched “Halo 3” disks that came loose and rattled around inside their commemorative packaging.

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