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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

October 4, 2007 at 11:02 AM

Mobile content makers are not users

Mobile executives admitted recently that although they develop TV, games and other content for mobile phones, they don’t find themselves personally indulging in the technology.

The rare survey offered a glimpse at perhaps what executives think about their own products. The poll was conducted at McGollywood, a recent conference in London. BuzzCity, a company developing wireless communities, conducted the survey and revealed the results today.

Results show that 54 percent of the 50 attendees surveyed do not use the mobile content that they are marketing.

Here’s some other findings:

— 72 percent believe that mobile social networking services are in their infancy and will likely be an extension of existing PC-oriented sites, such as Facebook.

— The mobile Internet was the most used item among attendees, with 56 percent saying they used it on a daily basis.

— Mobile TV and music downloads were among the highest in the never used category.

— 38.8 percent of respondents believed that mobile advertising was the most likely source of revenue generation over the next three years.

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