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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

November 13, 2007 at 10:34 AM

Zenzui — no, wait — Zumobi about to launch a beta

That’s right. Zenzui, which was spun out of Microsoft, has been renamed Zumobi.

The Seattle-based startup said the name better represents the business it’s in — mobile.

On Dec. 14, it plans to launch a beta version of its mobile-phone software.

Zumobi is building a platform that allows people to easily get information instead of having to search the Web. It includes a platform of 16 “tiles” that can be seen all at once or one at a time.

The tiles are sponsored by major brands, such as Amazon.com, which can kick back advertising revenue to Zumobi and the carriers. Users get to choose the tiles they want on their screen.

A video demo is available on the company’s site.

Zumobi will be available on some Windows Mobile devices. Application and product details will be available at www.Zumobi.com when the beta launches.

ZenZui was launched in March after spinning off from Microsoft and raising $12 million.

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