Follow us:

Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

November 27, 2007 at 4:04 PM

Activision CEO says console prices need to drop

Activision today boosted its outlook for the December quarter and fiscal year on the strength of two hot games, “Call of Duty 4” and “Guitar Hero III: Legends of Rock.”

CEO Bobby Kotick, perhaps feeling flush with that success, started dishing out advice to some other big players in the video game business.

At the Reuters Media Summit, Kotick suggested that Microsoft’s Xbox 360 and Sony’s PlayStation 3 will have to come down in price to $199 to gain the mass-market appeal Nintendo has achieved with the Wii.

“The Wii at its [$250] price point is now setting a standard and an expectation, and people say, ‘Well, the Wii is less complex technically.’ I don’t think that really matters as much to the consumer. … In the next 24 months they all will need to be at that $199 price point, and you can imagine Nintendo will be down to the $129 price point over the next few years,” Kotick said, according to this Reuters story.

The PS3 is down to $400 for the 40 gigabyte version. The Xbox 360’s least-cost alternative is $280.

Meanwhile, Nintendo executives are again banging the scarcity gong and reporting the best week of Wii sales since the console hit the market. Here’s Reggie Fils-Aime from an AP story: “I couldn’t find a single Wii system on the shelves — literally as I was walking into a Wal-Mart at 11 a.m., someone was walking out with the last one.”

I wonder if that shopper thanked Reggie.

Comments | More in Games & entertainment

COMMENTS

No personal attacks or insults, no hate speech, no profanity. Please keep the conversation civil and help us moderate this thread by reporting any abuse. See our Commenting FAQ.



The opinions expressed in reader comments are those of the author only, and do not reflect the opinions of The Seattle Times.


The Seattle Times

The door is closed, but it's not locked.

Take a minute to subscribe and continue to enjoy The Seattle Times for as little as 99 cents a week.

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Subscriber login ►
The Seattle Times

To keep reading, you need a subscription upgrade.

We hope you have enjoyed your complimentary access. For unlimited seattletimes.com access, please upgrade your digital subscription.

Call customer service at 1.800.542.0820 for assistance with your upgrade or questions about your subscriber status.

The Seattle Times

To keep reading, you need a subscription.

We hope you have enjoyed your complimentary access. Subscribe now for unlimited access!

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Activate Subscriber Account ►