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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

December 4, 2007 at 9:33 AM

‘Mommy, Why Is There a Server in the House?’

That’s the title of a new children’s book from Microsoft. It’s part of a marketing campaign for the company’s Windows Home Server product.

The marketing company behind the effort is Creature, an independent Seattle agency that has also done work for Google, Nike and Starbucks.

“When people hear the word ‘server,’ they equate it with work and a place where information is shared, managed and secure,” Steven VanRoekel, senior director, Windows Server Solutions Group, told AdWeek. “There is a sense of pride in telling people that they are running a server in their home.”

The 24-page children’s book will apparently be sold at Amazon.com, but I couldn’t find it this morning. At the Windows Home Server Blog, a post from Nov. 30 says the book “will help parents explain why there is a new member of the family. We are sure the book will become a best seller!”

An excerpt: “But guess what? Some servers aren’t boring. They don’t go in offices … they go in houses! Maybe in your house! How does it get there?

“When a mommy and a daddy love each other very much, the daddy wants to give the mommy a special gift. So he buys a ‘stay-at-home’ server.”

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