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December 13, 2007 at 1:54 PM

Year in preview: Mobile, video ads to grow big in 2008

The Interactive Advertising Bureau and American Association of Advertising Agencies shared some choice predictions for 2008 in their SmartBrief e-mail today.

What sector of online advertising will show the greatest growth in 2008?

Display — 23%

Search — 16%

Video — 45%

Mobile — 18%

Where is your interactive marketing budget headed in 2008?

Our spending will go up in 2008 — 75%

Our spending will do down in 2008 — 11%

Our spending will stay about the same — 7%

Don’t know/Not applicable — 7%

Which advertising platform do you expect to take off in 2008?

Smartphone/mobile device — 36%

Social networks — 24%

Targeted digital cable — 22%

Product placement/brand integration — 12%

None of the above — 6%

Where will ad spending grow the most in 2008?

United States — 30%

China — 30%

India — 22%

Russia — 4%

None of the above — 14%

Comments | More in Advertising

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