403 Forbidden


nginx
403 Forbidden

403 Forbidden


nginx
Follow us:
403 Forbidden

403 Forbidden


nginx

Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

December 13, 2007 at 1:54 PM

Year in preview: Mobile, video ads to grow big in 2008

The Interactive Advertising Bureau and American Association of Advertising Agencies shared some choice predictions for 2008 in their SmartBrief e-mail today.

What sector of online advertising will show the greatest growth in 2008?

Display — 23%

Search — 16%

Video — 45%

Mobile — 18%

Where is your interactive marketing budget headed in 2008?

Our spending will go up in 2008 — 75%

Our spending will do down in 2008 — 11%

Our spending will stay about the same — 7%

Don’t know/Not applicable — 7%

Which advertising platform do you expect to take off in 2008?

Smartphone/mobile device — 36%

Social networks — 24%

Targeted digital cable — 22%

Product placement/brand integration — 12%

None of the above — 6%

Where will ad spending grow the most in 2008?

United States — 30%

China — 30%

India — 22%

Russia — 4%

None of the above — 14%

Comments | More in Advertising

COMMENTS

No personal attacks or insults, no hate speech, no profanity. Please keep the conversation civil and help us moderate this thread by reporting any abuse. See our Commenting FAQ.



The opinions expressed in reader comments are those of the author only, and do not reflect the opinions of The Seattle Times.


403 Forbidden

403 Forbidden


nginx
403 Forbidden

403 Forbidden


nginx