Follow us:

Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

December 24, 2007 at 11:59 AM

Christmas Eve reading

On a slow, pre-holiday Monday, I’m catching up with a few interesting articles on Microsoft that came out at the end of last week and over the weekend. Check these out so you can feel like you did something productive before heading home at 2:30.

The always biting MSFTextrememakeover blog was updated with a lengthy post for the first time since Halloween. The wide-ranging look at the company finds lots of faults — as much with products as how they’re marketed (or not marketed) — but ends up with a question of whether the current leadership can get this dog to hunt again.

On Friday, CNET’s Ina Fried sniffed out an organizational change in the Entertainment and Devices Division. It appears that Mediaroom, nee Microsoft TV, was lumped into a new Connected TV group, along with Windows Media Center and Microsoft’s HD DVD efforts. As Ina notes, this group is likely to deliver more news at the Consumer Electronics Show in Las Vegas early next month.

Advertising Age reports that Microsoft is preparing a $200 million to $300 million consumer-products advertising campaign launching next year. The story says Microsoft is choosing between two agencies. They are MDC Partners’ Crispin Porter & Bogusky and Publicis Groupe’s Fallon. The goal of the campaign will be to repair the brand image of the company’s consumer products. From the story:

“The pitch, pushed by senior Microsoft execs — including Mich Mathews, senior VP-central marketing group — will likely aim to persuade consumers to choose its products over cooler alternatives offered by its rivals, on the basis of reliability, according to agency insiders.”

Oh, and be sure to check out our version of a popular Christmas ode, adapted for the tech investor, and our 2007 year in review story.

Comments | More in Microsoft

COMMENTS

No personal attacks or insults, no hate speech, no profanity. Please keep the conversation civil and help us moderate this thread by reporting any abuse. See our Commenting FAQ.



The opinions expressed in reader comments are those of the author only, and do not reflect the opinions of The Seattle Times.


The Seattle Times

The door is closed, but it's not locked.

Take a minute to subscribe and continue to enjoy The Seattle Times for as little as 99 cents a week.

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Subscriber login ►
The Seattle Times

To keep reading, you need a subscription upgrade.

We hope you have enjoyed your complimentary access. For unlimited seattletimes.com access, please upgrade your digital subscription.

Call customer service at 1.800.542.0820 for assistance with your upgrade or questions about your subscriber status.

The Seattle Times

To keep reading, you need a subscription.

We hope you have enjoyed your complimentary access. Subscribe now for unlimited access!

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Activate Subscriber Account ►