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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

January 22, 2008 at 2:07 PM

Boys & Girls Clubs to get Xboxes … or at least the guy who makes them

MICROSOFT

Bach. Bringing Xbox 360s?

Boys & Girls Clubs of America today appointed Robbie Bach, president of the Microsoft division responsible for fun, as chairman-elect for 2009-10. Under his watch, Microsoft has plunged into the video game business with the Xbox and now Xbox 360 game console and the Zune digital media player.

Bach, officially president of Microsoft’s Entertainment and Devices Division, has long been involved with the BGCA, which serves close to 5 million kids across the country through guidance and leadership programs at 4,000 club locations. He was on the board of the Bellevue club, including a term as chairman. He’s currently heading the national organization’s Marketing Committee, which scored a free advertising deal with McCann Worldgroup (which also happens to be the primary agency serving Microsoft).

The BGCA’s press release today was silent on whether Bach would hook ’em up with Xboxes. The group did note that Bach’s tech expertise overlaps well with its goals of exposing kids to technology. Furthermore, its “national technology program, Club Tech, was launched in 2000 with a $100 million commitment in software and support from Microsoft.”

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