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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

January 29, 2008 at 9:42 AM

Microsoft to be exclusive digital ads provider for WSJ network

Microsoft continues to rack up online advertising deals, and seems to be doing particularly well with purveyors of financial information.

The company today announced a deal with The Wall Street Journal Digital Network to become the “exclusive third-party provider of contextual and paid search advertising for its network of sites, including The Wall Street Journal Online, Barrons.com, MarketWatch.com, AllThingsD.com and others.” The deal begins in February. No other terms were disclosed.

The network has 20 million unique monthly visitors.

Brian McAndrews, the former CEO of aQuantive who now heads Microsoft’s new Advertiser and Publisher Sollutions Group, boasted that the win makes Microsoft’s extended advertising network “the premier destination for advertisers interested in reaching financially minded users.” The company has announced other deals in recent months with CNBC and Edgar Online (third item).

Comments | More in Advertising, Financial, Microsoft

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