403 Forbidden


nginx
403 Forbidden

403 Forbidden


nginx
Follow us:
403 Forbidden

403 Forbidden


nginx

Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

May 20, 2008 at 9:33 AM

Microsoft Advertising is new brand for, well, Microsoft advertising

Brian McAndrews, kicking off advance08, Microsoft’s advertising summit, announced today the company’s new brand for its broad advertising efforts: Microsoft Advertising.

The brand will focus on three main areas McAndrews said advertisers are asking for: Improving performance, or return on advertising investment. That means targeted advertising and today, Microsoft offers advertisers 90 targeting segments. He cited Microsoft’s acquisition of YaData (third item).

The second area is insights and thought leadership. He pointed to the company’s “engagement mapping” efforts — the idea that a combination of advertising impressions persuade a consumer to take some action, such as making a purchase, online.

The third element, McAndrews said, is expertise. Microsoft is building out its team of digital advertising sales specialists.

Comments | More in Advertising, Microsoft

COMMENTS

No personal attacks or insults, no hate speech, no profanity. Please keep the conversation civil and help us moderate this thread by reporting any abuse. See our Commenting FAQ.



The opinions expressed in reader comments are those of the author only, and do not reflect the opinions of The Seattle Times.


403 Forbidden

403 Forbidden


nginx
403 Forbidden

403 Forbidden


nginx