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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

June 23, 2008 at 1:58 PM

Google displaces Microsoft as company with best corporate reputation

Harris Interactive released the results of its 2007 corporate reputation survey. Google took the top spot over Microsoft, which was No. 1 last year, and Johnson & Johnson, which was No. 1 every other year going back to the inception of the survey in 1999.

“[Google] scores either in first or second place on reputation drivers of financial performance, vision/leadership, social responsibility and workplace environment,” Robert Fronk, senior vice president, senior consultant, reputation strategy, Harris Interactive, said in a news release. Companies are also evaluated on products and services and emotional appeal.

Intel ranked third and Microsoft was 10th. Other notable tech companies on the list:

16. Sony

17. Hewlett-Packard

19. Apple

23. IBM

31. Dell

Other local companies include:

21. Boeing

26. Costco

32. Starbucks

35. Nike

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