Follow us:

Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

September 8, 2008 at 1:30 PM

Microsoft’s new vision: A little wordier than the old one

Microsoft Chief Operating Officer Kevin Turner, on stage this afternoon in Bellevue at an event to build buzz around its virtualization software, gave a broad introduction to the company. One thing that caught my attention: He said the company’s vision has changed. It used to be some variation of “a computer on every desk” — the original goal Paul Allen and Bill Gates set out some three decades ago.

Turner said Ray Ozzie, chief software architect, Craig Mundie, chief research and strategy officer, CEO Steve Ballmer and other senior leaders, created this new, broader vision statement:

“Create experiences that combine the magic of software with the power of Internet services across a world of devices.”

Anyone who has followed Microsoft’s shift toward “software plus services” will not be surprised by the updated vision statement. (And to be frank, I’m not sure how recently this update was made. I can’t recall hearing it stated explicitly, as Turner just did. He said, “This is new. This would be something you haven’t seen before from the company.” I’ll try to find out when, precisely, this new vision took effect.)

Turner said the updated vision means the company is still “anchored in software,” but software that runs across a variety of devices. He added that Microsoft wants to be “at the center” of every important piece of software.

Turner also said the company’s mission (different from vision, mind you) is still “enabling people and businesses throughout the world to realize their full potential.”

“I actually think that’s the coolest mission statement in all of business,” Turner said.

What do you think of the (possibly) new vision statement?

Update, 2:47 p.m.: A Microsoft spokeswoman said via e-mail that the new vision statement has been in use publicly for about the past seven months, dating back at least to the company’s Mix event in Las Vegas in March. No one has a precise date of when it came into use, however, she said.

Comments | More in Corporate organization, Strategy

COMMENTS

No personal attacks or insults, no hate speech, no profanity. Please keep the conversation civil and help us moderate this thread by reporting any abuse. See our Commenting FAQ.



The opinions expressed in reader comments are those of the author only, and do not reflect the opinions of The Seattle Times.


The Seattle Times

The door is closed, but it's not locked.

Take a minute to subscribe and continue to enjoy The Seattle Times for as little as 99 cents a week.

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Subscriber login ►
The Seattle Times

To keep reading, you need a subscription upgrade.

We hope you have enjoyed your complimentary access. For unlimited seattletimes.com access, please upgrade your digital subscription.

Call customer service at 1.800.542.0820 for assistance with your upgrade or questions about your subscriber status.

The Seattle Times

To keep reading, you need a subscription.

We hope you have enjoyed your complimentary access. Subscribe now for unlimited access!

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Activate Subscriber Account ►