Follow us:

Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

September 11, 2008 at 5:15 PM

Second Windows ad airing tonight on Big Brother

The next installment of the Windows ad campaign, starring Bill Gates and Jerry Seinfeld, is scheduled to air tonight during the CBS show “Big Brother” (8 p.m.). This one follows the debut last week, which got mixed reviews — at best — but also lots of attention.

Please share your impressions of the ad in the comments.

Update, Friday morning: Finally getting around to embedding the video:

For background on the broader strategy behind the campaign, check out this story, based on an interview with Bill Veghte, senior vice president of Microsoft’s online services. From the story:

Veghte said the initial ad was meant to restart a conversation with consumers. The online reaction, be it jeers or shrugged shoulders, has at least grabbed attention. Subsequent ads in the series will focus more on Windows itself, he said.

Comments | More in Advertising, Windows Vista

COMMENTS

No personal attacks or insults, no hate speech, no profanity. Please keep the conversation civil and help us moderate this thread by reporting any abuse. See our Commenting FAQ.



The opinions expressed in reader comments are those of the author only, and do not reflect the opinions of The Seattle Times.


The Seattle Times

The door is closed, but it's not locked.

Take a minute to subscribe and continue to enjoy The Seattle Times for as little as 99 cents a week.

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Subscriber login ►
The Seattle Times

To keep reading, you need a subscription upgrade.

We hope you have enjoyed your complimentary access. For unlimited seattletimes.com access, please upgrade your digital subscription.

Call customer service at 1.800.542.0820 for assistance with your upgrade or questions about your subscriber status.

The Seattle Times

To keep reading, you need a subscription.

We hope you have enjoyed your complimentary access. Subscribe now for unlimited access!

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Activate Subscriber Account ►