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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

September 11, 2008 at 5:15 PM

Second Windows ad airing tonight on Big Brother

The next installment of the Windows ad campaign, starring Bill Gates and Jerry Seinfeld, is scheduled to air tonight during the CBS show “Big Brother” (8 p.m.). This one follows the debut last week, which got mixed reviews — at best — but also lots of attention.

Please share your impressions of the ad in the comments.

Update, Friday morning: Finally getting around to embedding the video:

For background on the broader strategy behind the campaign, check out this story, based on an interview with Bill Veghte, senior vice president of Microsoft’s online services. From the story:

Veghte said the initial ad was meant to restart a conversation with consumers. The online reaction, be it jeers or shrugged shoulders, has at least grabbed attention. Subsequent ads in the series will focus more on Windows itself, he said.

Comments | More in Advertising, Windows Vista

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The opinions expressed in reader comments are those of the author only, and do not reflect the opinions of The Seattle Times.


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