At the end of this post, commenter unkanny points out a blemish on the Microsoft ad campaign in the news this week:
“The ad agency goofed when it posted a photo of the ad on the web. Someone checked the metadata. And yep. It was created on a Mac. The next day, the photo’s metadata was scrubbed. And the size went from 272k to 852k. Source: www.roughlydrafted.com.”
“Apparently, neither Windows PCs nor Expression Studio are up to the task of taking on Apple and destroying its globe enshrouding ‘Get a Mac’ campaign,” wrote Daniel Eran Dilger at Roughly Drafted.
I asked a Microsoft spokesman if Crispin Porter + Bogusky used Macs and Adobe software to create the campaign. The spokesman issued a statement in reply:
“As is common in almost all campaign workflow, agencies and production houses use a wide variety of software and hardware to create, edit and distribute content, including both macs and PCs.”