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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

September 19, 2008 at 6:20 PM

Microsoft statement on evidence that Macs were used in ‘I’m a PC’ commercials

At the end of this post, commenter unkanny points out a blemish on the Microsoft ad campaign in the news this week:

“The ad agency goofed when it posted a photo of the ad on the web. Someone checked the metadata. And yep. It was created on a Mac. The next day, the photo’s metadata was scrubbed. And the size went from 272k to 852k. Source: www.roughlydrafted.com.”

Indeed. Here’s coverage from Roughly Drafted and a link to the original Flickr user, Luis DS, who spotted the metadata.

“Apparently, neither Windows PCs nor Expression Studio are up to the task of taking on Apple and destroying its globe enshrouding ‘Get a Mac’ campaign,” wrote Daniel Eran Dilger at Roughly Drafted.

I asked a Microsoft spokesman if Crispin Porter + Bogusky used Macs and Adobe software to create the campaign. The spokesman issued a statement in reply:

“As is common in almost all campaign workflow, agencies and production houses use a wide variety of software and hardware to create, edit and distribute content, including both macs and PCs.”

The spokesman pointed out that Apple store clerks use devices running Windows Mobile and that Apple licensed Exchange ActiveSync from Microsoft for the iPhone.

Comments | More in Adobe, Advertising, Apple, Branding

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