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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

October 9, 2008 at 12:42 PM

Has Microsoft removed ‘No Walls’ phrase from Windows site after complaint?

Commenter Marc Sofer points out that the phrase “No Walls” appears to be gone from the main Web page for Microsoft’s big Windows ad campaign. Recall that in late September, shortly after Microsoft’s new wave of ads featuring the tag line “Windows: Life Without Walls” hit the street, the Israeli cloud-based operating system company G.ho.st raised a stink, saying the Windows campaign stepped on their pending trademark, “No Walls.” In addition to the “Life Without Walls” tag line, the Windows campaign Web site featured the “Imagine no Walls” line.

I checked out the Windows site just now and could not find “no walls” anywhere on the page. But indeed it used to be there, as this search of Microsoft’s Web sites shows. It appears to have been replaced with “Imagine a life without walls,” which G.ho.st’s CEO described as “confusingly close” to his mark in an earlier comment on this blog.

I don’t recall seeing “Imagine no walls” on print ads or at the end of the “I’m a PC” television commercials. (Does anyone else?) So this may have just appeared on the company’s Web site.

I’ve asked Microsoft for an explanation of the apparent change. The company issued a dismissive statement when the G.ho.st complaint first arose on Kara Swisher’s blog.

I’ll update this post as soon as I hear back from Microsoft.

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